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November 15, 2005
By: TOM BRANNA
Suave for Men, a new line from Unilever, introduced its product line to millions of active men in 1,900 health clubs nationwide with samples in February. The sample items include Suave for Men 2 in 1 shampoo/conditioner and Suave for Men Refreshing body wash. The promotions are supported by various point-of-sale materials featuring the Suave for Men logo. Promote It, a Denver-based health and fitness promotions agency, is handling the promotional effort.
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